Be the change you want to see in the world - Gandhi

Sunday, February 19, 2012

Brand Profile: Waiting For The Sun

Let the sun shine and the effortlessly cool peepers from Waiting For The Sun keep your eyes shaded. Made from renewable resources such as teawood, bamboo and rosewood (to reduce their ecological footprint), they are also HANDMADE. Unbelievable, non? The French never fail when it comes to epitomizing cool and classic.

They don't just stop at sunglasses, WFTS supplements their line with jewellary, candles and skateboards. All the jewellary is made with concrete and palladium, handmade in France.

The best part is their take on packaging and waste. In an attempt to reduce waste while distributing modern, original artistic creations, they have created one-of-a kind packaging. It is a partnership with renowned and emerging artists/designers (called the 2041 program) where their wears are packaged in scarfs printed with the designs/art of the collaborators. The 2041 scarf is randomly picked for an anticipated surprise.

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